The global dried fruit market size was valued at USD 8.94 billion in 2019 and is expected to witness significant growth in the forthcoming years. Growing middle class population, along with rising health-conscious consumers, has been boosting the growth of the market over the world.
Shifting consumer preference for healthy and nutritious foods owing to rise in obesity and growing aging population are driving the market for dried fruit. Furthermore, increased acceptance for nutritious packaged food and wide application of dried fruit in the dairy, bakery, snack, and confectionery industries have fueled the demand for dried fruit over the years.
Demand for dried fruit has been influenced by the research studies highlighting the role of the product in weight management and disease prevention. Numerous scientific studies have stated that certain types of dehydrated fruits and vegetables can help in lowering the risk of progression of specific cancers. For instance, in August 2019, Dried Fruit Intake and Cancer, a research study, suggested that the consumption of dried fruit may reduce the risk of developing certain types of cancers, including cancers of the prostate, pancreas, stomach, colon, and bladder. As a result, consumers have been including dried fruit in their diets.
Growing trend of on the go snacking is accelerating the growth of the market over the past few years. Characteristics such as less perishability and easy to carry have made dried fruits a popular healthy snack. In addition, dried fruit has gained significant popularity as an ingredient forsalads, baked foods, oatmeal, snack, and desert. Over the past few years, raisins have gained significant popularity in the chocolate industry as they add a rich flavor and nutrition in chocolates.
In order to appeal to such consumers, manufacturers such as Sun-Maid Growers of California are adopting point-of-purchase or POP display marketing strategy. Producers have been introducing innovative packaging of dried fruit. Furthermore, they have been including exotic and tropical fruits in their product line to attract more consumers. With the rising brand consciousness among the consumers and strict international trade guidelines regarding packaging, dried fruit manufacturers have been increasingly investing in packaging.