Overview Of THE INDUSTRY Pan Masala According to a new report by Expert Market Research, the Indian Pan Masala market reached a value of INR 57,428 Crores in 2019 and is further expected to reach nearly INR 107,918 Crores by 2025. The strong growth of the market can be attributed to a number of factors. As Pan Masala has been traditionally popular in India, it is consumed by all age groups and social classes in the region. Large population along with rising disposable incomes also provide a huge consumer base for Pan Masala products. Moreover, convenient packaging, easy availability, competitive marketing by manufacturers as well as the shift from tobacco to tobacco-free products have further fuelled the demand for Pan Masala globally. Although it has gained prominence in urban households of India, especially among adolescents, it’s demand is growing faster in rural households.